by Coltrane
[The setup] A shoe commercial featuring Joe Montana’s voice, shown between The Office and a promotion for the latest teen “dance” movie — Step Up 3, in 3D:
[Voiceover with large-font text, images of happy, active people striding with purpose against a white backdrop]
“I’m Joe Montana, and I spent 16 years playing football… and Shape-Ups have improved my strength and posture.”
[signed] Joe Montana, Football Hall of Fame. Paid Endorser.
[end commercial]
…Wow… I guess he’s not a God anymore.
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Did you know Montana met his (stunning, at the time struggling blond actress) wife doing a commercial for Schick razors? The ad dates to when he was a Super Bowl Champion quarterback for the San Francisco 49ers. The set featured a western/cowboy theme. His future wife was the woman, who, like at the end of every razor commercial, strokes his face and looks turned on.
It’s been a while.
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In a related sidenote: Re — Movies:
3D movies are a new thing and people are going to the theatre just to see the technology. The same thing happened when sound was added to movies. I wonder if we’re now witnessing the modern equivalent of the beginning of “talkies” — history may be echoing itself now with the introduction of 3D. I’m guessing the “extravaganza” element and general “lack of content” parallel between the two eras isn’t a coincidence either.
FlatbreadGarden 
There are at least a few directors protesting the new 3D format saying it’s just a gimmick with only a few of the 3D movies greatly enhanced by the procedure. Darren Aronofsky, a good director, bolted from MGM’s planned reboot of Robocop due to MGM’s demand that it be 3D…so, not everyone’s on board and we’ll have to see if this era’s 3D is just as much a fad as the 1950’s version.
As far as Joe, well, like you said, “Say it ain’t so.”
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