The Rock, Milk and Super Bowl Ads

By Blaidd Drwg

I really stopped caring about the commercials in the Super Bowl years ago when most of them just generally started to suck. Companies then got smart and started releasing their Super Bowl ads before the game on the web to generate buzz by putting them online. Last year, it was the Darth Vader Volkswagen commercial that drew the most attention. I watched it and thought it was one of the greatest commercials ever. I then saw it when it aired and I was confused – it really wasn’t as good as I remembered it being. I decided to do a bit of research and found that the version posted online was over a minute long and it got edited down to fit in a 30 second spot. It may not seem like a big deal, but could you imagine trying to watch a 2 hour version of any of the Lord of the Rings movies if they had to cut out half of the film.

Flash forward to this year. I thought that the milk commercial starring The Rock was brilliant and I essentially laughed out loud most of the time. It got very little reaction from the crowd watching it, and once again, I knew why – the online version was 1 minute long, but they edited it down to a 30 second spot. What was lost was the long shots of The Rock stopping at each disaster and deciding he didn’t have time to deal with it. Here is the version of the ad that aired during the game:

Here is the full version of the ad:

I will leave it up to you to decide, but I really think this is on par with the VW Vader Commercial.

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