AB Inbev and the Bud Brand

By Iron Chef Leftovers

An interesting article from Businessweek.com about AB Inbev and their destruction of their brands in their quest for greater profits. It is a bit of a long read, but basically the summary is:

— They have all but abandoned Beck’s as a flagship brand worldwide.
— They are in the process of driving away Bud drinkers in the US by changing the beer’s recipe and using “lesser quality” ingredients.
— They have pretty much wrecked the Goose Island brand.
— They might buy SAB Miller and pretty much try to control 75% of the world beer market.

I don’t think it is a plot to destroy American beer so much as a potential opening for the expansion of craft beer in the US.

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