By Iron Chef Leftovers
An interesting article from Businessweek.com about AB Inbev and their destruction of their brands in their quest for greater profits. It is a bit of a long read, but basically the summary is:
— They have all but abandoned Beck’s as a flagship brand worldwide.
— They are in the process of driving away Bud drinkers in the US by changing the beer’s recipe and using “lesser quality” ingredients.
— They have pretty much wrecked the Goose Island brand.
— They might buy SAB Miller and pretty much try to control 75% of the world beer market.
I don’t think it is a plot to destroy American beer so much as a potential opening for the expansion of craft beer in the US.
FlatbreadGarden 